P&CC Staff Advertising » 2005
When I was hired at the Publishing and Copy Center at Queen’s University, I was put in charge of all store advertising. This was a challenge, as I was inheriting the store’s legacy of cheeky, student-oriented and staff-themed ads. I wanted to lend the store a more professional demeanor without straying too far from that background.
The final ads retained the spirit and theme of the past years, which helped maintain the store’s visual identity. At the same time, they also were more consistent with one another and were executed with a greater degree of professionalism than in past years.
Comments